In episode 2 of our 4 part series with @InherentBummer, our panel of style masters and connoisseurs breakdown what makes certain surfers into style icons and how their approach in and out of the water influences generations of style, surfboard designs, and the way we approach waves.

The Style Matters Digital Contest window is OPEN. Be sure to check out the details of how to enter on our website and get your entries in before September 1st. All info HERE.