Features

  1. Liquid Rollers Collection

    Liquid Rollers Collection

    Watch Q+A with Hoffman
  2. Liquid Rollers Collection

    Liquid Rollers Collection

    Watch Q+A with Hoffman
  3. Liquid Rollers Collection

    Liquid Rollers Collection

    Watch Q+A with Hoffman

Hoffman California Fabrics has been in business since 1924 and have employed arguably the best print artists in the world over the years. We rummaged through their seeming endless warehouse of yardage and pulled some incredible prints dating back to the 1970's. If the past is remember through rose-tinted lenses, as the saying goes, then the 70's will forever harken a psychedelic shade. Indeed that time in surf history was brighter, groovier, more colorful, more fun. The kids experimented with fins, keels and vee and strayed from convention because there was freedom in the air. In collaboration with Hoffman California Fabrics, we celebrate the retro-rainbow-rider hiding somewhere deep down inside of us all.