{"title":"Coastal Cowboy","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNot all cowboys ride horses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSome ride peeling rights, cruise old highway stretches, and know where the kelpline starts to stack up on a clean south swell.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Coastal Cowboy Collection is a nod to California's wild side—where surfboards outnumber saddles and the Pacific is always calling. Inspired by sun-bleached western graphics, dusty beach towns, and long days spent between the lineup and the campfire, this collection brings together graphic tees, easygoing button-downs, and boardshorts built for wherever the day drifts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFrom dawn patrols to desert detours, these pieces carry a little western grit and a lot of coastal soul. Think vintage-inspired artwork, washed colors, and laid-back fits made for chasing waves, watching sunsets, and taking the scenic route home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet us at the kelpline.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"m426crou-roundup-organic-tee-wht-white-m426crou","title":"Roundup Organic Tee","description":"\u003cp\u003eClean cotton with rich color. Garment-dyed after construction for dimensional depth, this 100% GOTS certified organic cotton crew features pocket screen print and enzyme wash. 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